Updated: January 2026

Privacy Policy 123hd — Personal Data Protection for Malaysian Members

At 123hd, your privacy is not merely a legal obligation — it is a commitment we uphold every day. This Privacy Policy clearly explains what data we collect, how we use it, who has access to it, and what your rights are as a member. Please read this document carefully before using the 123hd platform.

Data Encryption Full 256-bit SSL
Data Sales No — Never
Your Rights Access, Amend & Delete
Contact Us support@123hd.asia

Important Note: By registering an account or using any 123hd service, you agree to our collection and use of your personal data as described in this Privacy Policy. This Privacy Policy should be read together with Terms & Conditions us. If you have any questions, please contact us at support@123hd.asia before registering.

Section 01

Introduction & Scope of This Privacy Policy

This Privacy Policy is published by 123hd ("we", "our platform") to explain our privacy practices to all individuals who use the 123hd platform ("you", "member"). This Policy applies to all users who access the website, mobile application, or any service provided under the 123hd brand.

We understand that personal data is a sensitive matter. Malaysians are increasingly aware of their privacy rights, and 123hd takes this responsibility seriously. We do not view your personal data as a business asset — we see it as information entrusted to us for specific purposes, and we use it only for those purposes.

123hd's Privacy Policy is designed to comply with internationally recognised data protection standards. Every section of this document is written in plain, easy-to-understand language — no complex or confusing legal jargon. If any part is unclear or you'd like further explanation, the 123hd support team is available 24 hours a day, 7 days a week.

This Privacy Policy is effective from January 2026 and supersedes all previous versions. Continued use of the 123hd platform after this date constitutes acceptance of the terms set out in this Privacy Policy.


Section 02

Personal Data We Collect

123hd only collects data that is strictly necessary to deliver our services safely and effectively. We do not collect excessive or irrelevant data beyond the scope of our services. Below are the categories of data we collect and how they are gathered.

A. Data You Provide Directly

  • Registration Information: Full name, phone number, password (stored in encrypted form), and any profile information you choose to share during the 123hd account registration process.
  • Identity Verification Information: Where identity verification is required (for example, for large withdrawals), we may request your national identity card number (MyKad) or relevant identification documents. This information is processed with the highest level of security and is not retained any longer than necessary.
  • Communication Information: When you contact the 123hd support team via live chat, WhatsApp, or email, we retain records of those communications for service quality purposes and to resolve any disputes that may arise.
  • Transaction Information: Deposit and withdrawal details including your chosen payment method (DuitNow, Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, FPX), amounts in Malaysian Ringgit (MYR), and transaction timestamps. We do not store your bank account number or full payment card details.

B. Automatically Collected Data

  • Platform Usage Data: The matches you view, the markets you select, the bets you place, the slots games you play, and the time you spend in each section of the 123hd platform. This data is used to personalise your experience and for responsible gambling compliance purposes.
  • Technical Data: IP address, device type, operating system, browser type, and session data. This information is used for security purposes, fraud detection, and platform optimisation.
  • Cookie Data: Cookies and similar technologies are used to maintain your login session, remember your preferences, and ensure a smooth experience while using the 123hd platform. Further details about cookies are explained in Section 7.

123hd has never purchased or obtained personal data lists from third parties for marketing purposes. All data in our systems was either provided to us directly by you, or collected automatically as you use our platform.


Section 03

How Your Personal Data Is Used

Every piece of data we collect has a clear purpose. 123hd will not use your data for any purpose not stated in this policy without first obtaining your consent. Below are the primary purposes for which your data is used at 123hd.

  • Service Delivery: Your registration and account data is used to create and manage your 123hd account, process deposits and withdrawals in Malaysian Ringgit (MYR), and grant access to all available Sports Betting, slots, table games, and Live Casino services.
  • Security & Fraud Prevention: Technical and usage data is continuously analysed by 123hd's security systems to detect suspicious activity, prevent unauthorised access, and keep the platform safe for all members.
  • Legal Compliance: Like all responsible financial and entertainment platforms, 123hd is required to retain certain records for legal compliance purposes relating to anti-money laundering (AML) and know your customer (KYC). This data is kept for the period prescribed by legal requirements and is not used for any other purpose.
  • Responsible Gambling: Your gaming behaviour data is analysed to detect patterns that may indicate problem gambling — such as a sudden increase in betting frequency or amounts, or unusual playing habits. This analysis is carried out to protect your interests and is not used for marketing purposes.
  • Product Improvement: Aggregated usage data (not linked to any specific individual) is used to understand how members use the 123hd platform, which areas need improvement, and what new features may be useful to the Malaysian player community.
  • Service Communications: Your phone number and email address are used to send important account-related notifications, such as transaction confirmations, security alerts, and critical policy updates. These are not marketing communications.

Section 04

Data Sharing with Third Parties

This is the section most people want to know about: does 123hd sell or share my personal data? The short answer is no — 123hd does not sell members' personal data to anyone, under any circumstances, for commercial purposes.

That said, there are limited situations where your data may be shared with certain third parties, and we want to be fully transparent about this.

  • Payment Service Providers: To process deposits via DuitNow, Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, or FPX, transaction information must be shared with the respective payment providers. These providers maintain their own privacy policies and are required to comply with strict financial security standards.
  • Game Providers: To provide slots and Live Casino games, relevant session data may be shared with licensed game software providers. This data is limited to what is needed to process rounds and winnings — not your full personal details.
  • Legal Authorities: Where required by a court order, direction from a registered authority, or other valid legal obligation, 123hd may be required to disclose certain data. We will notify you of any such request where permitted by law to do so.
  • Business Transfers: In the event of a merger, acquisition, or sale of 123hd assets, member data may be transferred to the successor entity. In such cases, you will be notified in advance and an equivalent or stricter privacy policy will apply.

123hd never sells, rents, or shares member personal data with advertising companies, data brokers, or any third party for marketing or commercial purposes. This is an absolute commitment we have never compromised on.


Section 05

Data Security — How 123hd Protects Your Information

Protecting your personal data is the highest technical priority in the development and operation of the 123hd platform. Our security team continuously monitors, tests, and strengthens data protection measures. Below are the key security safeguards we have in place.

  • 256-bit SSL Encryption: All communications between your device and 123hd's servers are encrypted using 256-bit SSL/TLS — the same encryption standard used by leading financial institutions worldwide. This means that even if someone were to intercept your communication with 123hd, the data would be completely unreadable.
  • Encrypted Password Storage: Your account password is not stored in plain text. We use a one-way hashing function with cryptographic salt, which means even 123hd staff cannot view your password.
  • Strict Access Controls: Access to members' personal data is restricted to staff who require it to perform their duties. All access is logged and audited on a regular basis. Employees who leave the company have their access revoked immediately.
  • 24/7 Monitoring: The 123hd security monitoring system operates around the clock to detect any unauthorised access attempts, cyberattacks, or anomalies that may indicate a potential data breach.
  • Regular Security Testing: The 123hd platform undergoes regular penetration testing and security audits conducted by independent cybersecurity experts to identify and address any vulnerabilities before they can be exploited.

While we take all reasonable steps to protect your data, no system can guarantee absolute 100% security. In the event of a data breach that affects your rights and freedoms, 123hd will notify you without undue delay and will take immediate steps to contain and remediate the situation.


Section 06

Data Retention & Deletion Period

123hd does not retain your personal data indefinitely. We keep data only for as long as it is needed for the stated purpose, or as required by applicable legal obligations.

  • Active Account Data: For as long as your account remains active with 123hd, your profile data and usage records are retained so we can deliver our services effectively.
  • Transaction Records: Deposit and withdrawal records are retained for a minimum of seven years after the transaction date — this is a standard legal compliance requirement for financial platforms and cannot be shortened upon individual request.
  • Communication Data: Communication records with the 123hd support team are retained for 18 months for dispute resolution and service quality improvement purposes.
  • After Account Closure: When you close your 123hd account, data that is no longer required for legal purposes will be deleted or anonymised within 90 days. Data required for legal compliance will continue to be retained for the period specified by the relevant requirement.

Section 07

Cookies & Tracking Technologies

Like most modern websites and apps, 123hd uses cookies and similar technologies to ensure the platform functions properly and to provide you with a better experience. Cookies are small text files stored on your device when you visit the 123hd platform.

We use three main categories of cookies. Understanding these categories helps you make more informed decisions about your privacy when using 123hd.

  • Essential Cookies (Required): These cookies are required for the core functions of the 123hd platform, such as maintaining your login session, remembering your language preference, and ensuring transactions are processed securely. Without them, the platform will not function properly. Essential cookies cannot be disabled.
  • Functional Cookies: These cookies allow the platform to remember your preferences such as favourite sports, display settings, and other information that personalises your experience. Disabling these cookies will not prevent you from using 123hd, but your experience may be less optimised.
  • Analytics Cookies: These cookies help us understand how members use the 123hd platform in aggregate — for example, which pages are visited most frequently, where users typically leave the platform, and which features are most popular. This analytics data cannot be used to identify you individually.

You can manage cookies through your web browser settings. However, disabling all cookies may affect the functionality of the 123hd platform. For guidance on managing cookies in your browser, please refer to your browser's help documentation.


Section 08

Your Personal Data Rights

As a 123hd member, you have important rights regarding your personal data. 123hd respects these rights and provides straightforward mechanisms for you to exercise them. To exercise any of these rights, please contact the 123hd support team via live chat or email us at support@123hd.asia.

  • Right of Access: You have the right to request a copy of the personal data we hold about you. We will provide this information in a readable format within 30 days of receiving your request.
  • Right to Rectification: If you believe the data we hold about you is inaccurate or outdated, you have the right to request a correction. You can also update most of your profile information directly through your 123hd account settings.
  • Right to Erasure: In certain circumstances, you have the right to request the deletion of your personal data. Please note that this right is not absolute — 123hd may be required to retain certain data to fulfil legal obligations such as AML and KYC requirements. We will clearly inform you of which data can be deleted and which must be retained.
  • Right to Restrict Processing: You have the right to request that we restrict how we process your data under certain circumstances, such as when you are contesting the accuracy of the data we hold.
  • Right to Object: You have the right to object to the processing of your personal data for certain purposes, including direct marketing. If you do not wish to receive marketing communications from 123hd, you may opt out at any time.

123hd will respond to all data rights requests within 30 calendar days. If your request is complex or involves a large volume of data, we will notify you within the initial 30-day period and provide an estimated timeline for completing your request.


Section 09

Child Protection

The 123hd platform is strictly limited to individuals aged 18 and above. We do not knowingly collect or process personal data from children under the age of 18.

  • Absolute Prohibition: Individuals under the age of 18 are strictly prohibited from registering for or using any 123hd service under any circumstances.
  • Age Verification: 123hd's registration system includes an age verification process. 123hd reserves the right to request identity verification at any time if there is reason to believe a member may be under 18 years of age.
  • Immediate Deletion: Should 123hd discover that personal data belonging to anyone under the age of 18 has been collected inadvertently, we will promptly delete that data and close the associated account.
  • Parental Responsibility: We encourage parents and guardians to monitor their children's online activity and to use the parental control tools available on their devices to prevent access to websites that are not suitable for children.

Section 10

Changes to This Privacy Policy

123hd may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or improvements to the services we offer our Malaysian members.

  • Change Notifications: For material changes to this Privacy Policy, we will notify you via an in-platform notification or by email to your registered address at least 14 days before the changes take effect.
  • Minor Changes: Minor editorial changes or clarifications that do not affect how we process your data may be updated without specific notice, though the "Updated" date at the top of this policy will be revised accordingly.
  • Check Back Regularly: We encourage you to review this Privacy Policy periodically — especially after receiving a change notification — to stay informed about how 123hd handles your data.

Section 11

Contact the 123hd Privacy Officer

If you have any questions, concerns, or complaints regarding this Privacy Policy or how 123hd handles your personal data, please do not hesitate to reach out to us. We take every privacy-related inquiry seriously and will respond within a reasonable timeframe.

  • Privacy Email: support@123hd.asia — Please include "Privacy Enquiry" in the subject line to ensure your email is handled by the right team.
  • Live Chat 24/7: The 123hd support team is available via in-platform live chat 24 hours a day, 7 days a week. For more complex privacy enquiries, we may ask you to reach out by email so we can provide a more detailed and documented response.
  • Response Time: We aim to respond to all privacy-related enquiries within 5 business days. For data rights requests (access, correction, deletion), the response period is up to 30 calendar days as outlined in Section 8.

We value the trust you place in 123hd when you share your personal information with us. Our commitment to your privacy is firm and ongoing — not just words in a document, but reflected in every technical and operational decision we make daily to safeguard the data of our loyal Malaysian members.

123hd Data Collection & Usage Schedule

This table is a quick reference guide to the data we collect, its purpose, and whether it is shared with third parties. For full details, please refer to the relevant sections above.

Data Type Primary Purpose Shared with Third Parties Can Be Deleted Upon Request
Name & Phone Number Account registration, service communications No Subject to Terms
Password Account verification (stored encrypted) No Yes
Transaction Records (RM) Deposit/withdrawal processing, AML compliance Payment Providers Only No (7 Years)
Platform Usage Data Responsible gambling, product improvement No Yes (After Closure)
IP Address & Technical Data Security, fraud prevention No Yes
Support Communication Records Dispute resolution, service quality No After 18 Months
Analytics Cookie Data Platform optimisation (aggregated data) No Yes (Browser Settings)

Six Privacy Rights You Hold as a 123hd Member

These rights are not merely promises on paper — you can exercise them at any time by contacting the 123hd support team.

Data Access Rights
Request a copy of all personal data we hold about you. We will provide a full report within 30 days at no charge under normal circumstances.
Right to Data Rectification
Correct any inaccurate or outdated information in your profile. Most details can be updated directly through your 123hd account settings without needing to contact support.
Right to Erasure
Request the deletion of your personal data in certain circumstances. We will clearly inform you which data can be deleted and which must be retained for legal compliance.
Right to Restrict Processing
In certain circumstances, you may request that we restrict how we use your data — for example, while a dispute regarding data accuracy is being resolved.
Right to Object
Object to the processing of your data for specific purposes, including marketing communications. You can opt out of promotional communications immediately through your 123hd account settings.
Right to Data Portability
Request your personal data in a structured, machine-readable format so you can transfer it to another platform should you choose to do so. We will provide the data in a standard format.

Data Protection Layers at 123hd

256-bit SSL Encryption
All data in transit is protected with financial-grade encryption — the same standard used by Malaysia's leading banks.
Encrypted Password
Your password is stored using one-way hashing with cryptographic salt. This means we cannot read your password — nor do we ever need to.
24/7 Monitoring
An automated security monitoring system operates around the clock to detect and respond to any threats to 123hd member data.
Regular Security Audits
Regular independent penetration testing and security audits are conducted to ensure no unresolved vulnerabilities exist within the 123hd system.

Privacy Is Not Just a Document — It's How We Operate

Behind this Privacy Policy lies a genuine operational commitment — the daily decisions made by the 123hd team to ensure your data remains protected at all times.

Data Never Sold
This is a line we have never crossed. 123hd member data has never been and will never be sold, rented, or traded to any third party for commercial purposes. Your trust is worth more than any advertising revenue.
Absolute Commitment
Funds Held Separately
Your deposits and winnings are held in an account that is separate from 123hd's operational funds. This means your money is always available for withdrawal in accordance with the applicable terms — it is not used to finance the platform's day-to-day operations.
Funds Protected
Full Control in Your Hands
Through your 123hd account settings, you have direct control over your communication preferences, game limits, and most of your profile data. You do not need to contact customer support to make basic changes to your information.
Self-Exclusion Settings
Policy in Bahasa Malaysia
We believe you deserve to fully understand how your data is handled — in the language you are most comfortable with. That is why the 123hd Privacy Policy is written entirely in clear, plain Bahasa Malaysia, not legal language that requires a lawyer to interpret.
Full Bahasa Malaysia
24/7 Privacy Support
Any questions about your data privacy can be directed to the 123hd support team at any time via live chat or email. We won't redirect you to an FAQ or a generic document — you'll receive a specific answer for your situation.
Live Chat 24/7
Data Used to Protect You
Your gameplay habit data is used to detect patterns that may indicate a gambling problem — not to sell you products. 123hd's responsible gambling system uses this data to protect your well-being, not to maximise platform revenue.
For Your Well-Being
Related Terms & Conditions

This Privacy Policy forms part of the overall agreement between you and 123hd. To fully understand your rights and responsibilities as a member, please also read Terms & Conditions and page Responsible Gambling us. Any disputes regarding the use of data will be resolved in accordance with the provisions of the applicable Terms & Conditions.

Register 123hd with Confidence — Your Data is Secure, Your Privacy Protected

Now that you've read this Privacy Policy, you know exactly how 123hd protects your information. Register for free, deposit from as little as RM10, and enjoy Malaysia's premier Sports Betting and casino platform with full confidence that your privacy is respected.

256-bit SSL Encryption
Your Data Is Never Sold
Full control is in your hands
Bahasa Melayu